Close Search

Sector-first video library launches in bid to better support changemakers

15 October 2019 at 7:00 am
The X-CHANGE gives not for profits free access to over 100 short videos

Contributor | 15 October 2019 at 7:00 am


Sector-first video library launches in bid to better support changemakers
15 October 2019 at 7:00 am

The X-CHANGE gives not for profits free access to over 100 short videos

A new online video library has been officially launched, in a bid to make life easier for social changemakers.

The Xfactor Collective has released more than 100 short videos covering topics ranging from effective governance to gaining profile and recognition, money mindset to major gift fundraising, getting started in philanthropy and B Corp certification.

The Q&A-style videos that form the X-CHANGE video library were recorded as part of the #askXFACTOR LIVE 18-week live broadcast pilot.

The Xfactor Collective CEO and founder Julia Keady said the video library was helpful for those needing one-off answers, as well as tools to support internal advocacy for change.

“Building buy-in to invest in change and improvement can often be an uphill battle for many changemakers, and sometimes a three-minute video to the right audience from a subject matter expert can make all the difference,” Keady said.

She added that it was just the first stage of the project, with the collective hoping to partner with other organisations to grow the library to 500 videos in 2020, making it a go-to resource.

The official launch of the library also coincides with the launch of a new column in Pro Bono News. 

The weekly Collective Insights column, which starts on Thursday, aims to support everyday challenges faced by social changemakers with advice from subject matter experts from The Xfactor Collective.

The authors will include outcomes reporting and submissions specialist Sue Vittori, who will share head and heart tactics to help changemakers write for maximum impact and influence; communications specialist Julie Weldon, who will look at reputation monitoring and predictive data; and analytics specialist Kristi Mansfield, who will share how small organisations can become more data savvy.

Keady said the collective was committed to capacity and capability building.

“Our social mission is to make life easier for changemakers by connecting them with advice and support when they need it,” she said.

“In building a community of specialists, we’re able to be more innovative in how we create, curate and share knowledge for the benefit of all changemakers.”

For Keady, the mission is also deeply personal.

She said she founded the collective after becoming concerned about the overall wellbeing of changemakers, not just those running organisations, but also specialists who were often overlooked as changemakers themselves.

“I came to realise that everyone was experiencing very similar frustrations and challenges – isolation, anxiety, time pressures and cashflow concerns. Our current and future initiatives are an attempt to test new solutions to help solve some of these challenges,” she said.


If you have questions you would like to see covered in the Collective Insights column, please send them to To access the library, visit


Get more stories like this



Being A Leader, No Matter Your Job Title

Jenny Nicholls

Friday, 7th June 2024 at 9:00 am

Ikigai – Your First Step Towards Meaningful Job

NGO Recruitment

Friday, 31st May 2024 at 9:00 am

It’s all about your strengths

Deborah Wilson

Friday, 24th May 2024 at 9:00 am

pba inverse logo
Subscribe Twitter Facebook