Subscribe to News
Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Here’s how you can cold email a candidate (the right way)


12 June 2020 at 5:54 pm
Maggie Coggan
We take a look at three things you need to think about before hitting send


Maggie Coggan | 12 June 2020 at 5:54 pm


0 Comments


 Print
Here’s how you can cold email a candidate (the right way)
12 June 2020 at 5:54 pm

We take a look at three things you need to think about before hitting send 

Sometimes, the right person for a job, doesn’t always know it themselves. 

This is where, as a recruiter, your knowledge and database of contacts can come in handy. Approaching someone you know will be perfect for the job can cut out a lot of unnecessary stuff in the middle. 

But, before you plead your case – to a person you’ve never met before – about why they should take a particular job, there’s a few things to consider. We sat down with Richard Green, the head of NGO Recruitment, to find out what they are. 

Do your research 

It’s important to know who you’re talking to. While you might have a general idea of why someone would be a great fit for the role, doing some digging on what their interests are, and what their aspirations are will go a long way. 

“Our aim is to be as detailed as we can before we approach anybody, so that when you do send the email out, you know that what you are saying to them is going to be of interest and relevant to them,” Green says. 

Clean up your copy 

This might sound obvious, but making sure your sentences make sense, your grammar is on point and your tone is consistent will make all the difference in catching and keeping their attention.   

“It might be a great job opportunity but because a lot of people don’t put much thinking into their writing, emails get ignored,” Green explains. 

“We always make sure that nothing goes out unless it’s checked by a second pair of eyes, no matter how experienced the recruiter is.”

Don’t annoy your candidate 

According to Green, it’s important to finish the email with an open invitation for them to get back in contact with you, and if they don’t respond straight away, don’t keep harassing them until they do. 

“The last thing you want to do is annoy someone,” he says. 

“If you’re contacting say, 20 people, and you get two or three people responding just to have a conversation, you should be happy with that.” 


Maggie Coggan  |  Journalist  |  @MaggieCoggan

Maggie Coggan is a journalist at Pro Bono News covering the social sector.

PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.

Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers? Get in touch at news@probonoaustralia.com.au or download our contributor guidelines.

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Here’s why recruiters need to stay busy during a downturn

Maggie Coggan

Sunday, 5th July 2020 at 11:19 pm

Are you ticking all (or enough of) the boxes?

Maggie Coggan

Friday, 26th June 2020 at 5:20 pm

Here’s why you should learn to manage up

Maggie Coggan

Sunday, 21st June 2020 at 9:27 pm

Tips for young jobseekers trying to find work during COVID-19

Luke Michael

Monday, 1st June 2020 at 8:14 am

Subscribe to News
pba inverse logo
Subscribe Twitter Facebook
×

We need your help.

Since the outbreak of COVID-19, Pro Bono Australia has seen a devastating fall in advertising and less people posting on our job board, which is how we fund our free news service. You can show us that you value the work we do by making a contribution.

 Make a contribution 

You have Successfully Subscribed!