Here’s how you can create the ultimate recruitment video
24 July 2020 at 5:26 pm
Recruiters, it’s time to get your filmmaker on to nab the best candidates in the market
Sometimes, the best way to attract high quality candidates is not through written words. Many recruiters these days include videos in job applications as a quick and effective way of showing off the culture and values of the organisation.
But, like with everything, there is a right and wrong way to do it. We sat down with Lauren Markovski and Rebecca Rynehart from Beaumont People for some advice.
Show off the best bits
It’s important you give a potential candidate clear insight into the culture and values of the organisation. The video should also show off what the office space looks like and who the team is.
“It should give candidates a really clear insight into your organisation and show off those things that you can’t necessarily have on your website,” Lauren says.
Honesty is key
Creating a video that highlights the great qualities of the organisation without overdoing it is critical, because candidates aren’t stupid. They won’t buy into anything artificial, so keep it real and simple.
“It’s about bringing the business to life and being realistic,” Rebecca explains.
“If it’s shot really transparently and is an accurate representation of the organisation, then it can really help give people that window into the work of the organisation.”
Make it snappy
Attention spans are short these days, so creating a feature-length video as part of an application is definitely something you should steer away from.
It’s also important to think about the different lengths depending on the platform you’re posting on.
“If it’s going on social media, people have short attention spans these days, so keep that video to around 30 seconds long,” Rebecca says.
Get creative
While you don’t want to overload your video with a million different effects and graphics, adding in features such as subtitles, music, and the odd animation is a great way of keeping the viewer engaged.
“Subtitles are very important because people often don’t watch videos with sound on, especially if they are watching from social media,” Rebecca explains.
“And adding in animations, graphics, and mixing up the camera angles is a really good way to break up the video and keep people engaged.”
If you’re still stuck for ideas, take a look at this example from Beuamont People.
